These days, the digital marketing has become content oriented, and it is important to know the right context of writing. A well-written article on your official blog will help you drive relevant traffic and improved organic rankings.
Content is a king in today’s digital marketing landscape. However, we believe in an advanced theory that says “Content in right context” is the king. Based on this thinking, we have come up with an interesting post this week to help you write quality content for your blog along with some handy tips to promote the content.
Step #1: Identify Audience and Topics
The first and the foremost thing to do is identify the audience. Many brands fail to understand the importance of this initial step. Here are some basic questions to consider while identifying the audience:
- What is the general demographic of your target audience?
- What kind of information your audience want?
- What questions you target readers are asking?
- What or who influences your reader?
Once you know who your target readers are, the next thing is to find out the topics.
Process of Finding Topic:
a) Identifying and developing the topic
First of all, check what your target audience needs and based on that pick a specific topic that you want to cover. To generate topic ideas, here are some tools:
HubSpot’s Blog Topic Generator (Free)
Topsy (Free)
Buzzsumo (Freemium)
Google Tools
- Keyword Planner:To search queries that people are searching on Google.
- Google Trends:This serves the same purpose of finding trending topics and search terms
- Google News:This helps you stay updated with the latest topics in the industry.
- Google Alerts: If you can’t check Google News regularly, Google Alerts will keep you updated with the trending and latest topics of your choice. You just have to create alerts on target search terms.
b) Check Existing Posts
Once you choose the topic, the next thing is to review the existing posts on the same topic. This research will help you in writing a refined post.
c) Ascertaining Gaps
By researching what has been covered by others on the chosen topic, you can identify the unexplored areas of the topic. Always remember great content must be unique as well as useful. For creating unique + useful content, you need to make sure you are writing what users want and at the same time it has not covered by anyone else.
Step #2: Writing Quality Content
Once you are clear on your audience and topic, the next thing is to write the content on the selected topic. Keep the language simple and easy to understand. Avoid using jargons in your post and don’t write the blog as if you are writing an essay. It doesn’t mean that you should not write lengthy blogs, but make sure you use the right ratio of text and visual content in the post, so it doesn’t bore the readers.
According to Jeff Bullas, who is the #1 content marketing influencer, using images in your articles can help you get 94% more views.
Source: http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/
In addition to images, embedding videos will also help in making your content engaging. You can also include some statistics relevant to the topic to make it more authentic and interesting.
Here are some major stats sharing websites:
- SmartInsights
- Statista
- eMarketer (Specific to digital industry)
- Econsultancy
Step #3: Sharing Your Content to the Right Audience
Merely writing quality content is not enough. It is important to share the content with the right audience. Here are some of the major websites where you can share your content:
- Reddit: Make sure you don’t spam.
- StumbleUpon
- Scoop.it
- Newsvine
- Blog Engage
- BizSugar
- Triberr
Apart from these, share the content on your official pages of Facebook, Twitter, Google+, LinkedIn, Tumblr, Pinterest, etc. On Google+, you can join the relevant communities and on Facebook you can join some relevant groups to share your informative articles.
Content Outreach
In case you have mentioned someone or included a link to someone’s blog or article, then email that person. Here is a sample email format that you can use:
Subject: New Blog Post with Your Mention
Message:
Hi (Person’s name),
I hope you are doing well!
I am (Your name) from (Your Brand Name).
I just published a blog post on (Topic name) and included your (mention/article link/quote) from (name of the page or content).
I would be glad if you can spare some time to read it and share the feedback.
Thanks
(Your name)
In addition to this, you can also use LinkedIn to connect with your industry influencers and share the content with them via LinkedIn message or InMails.
Follow steps mentioned above to create an engaging content and attract the target audience to your website. We hope you will find this post useful.